★★☆ Review Key

Profit first - transform any business from a cash-eating monster to a money-making machine
Mike Michalowicz

Cover images generously supplied by openlibrary.org.

This is one of those books worth consuming more than once. It has great ideas that are useful even for those who don’t run their own business. I love how motorbike Mike, Mike Michalowicz, makes this dry subject fun. I strongly recommend the audio book where his personality comes through, in the best way. I smiled in a way that would be near impossible from the written version.